If your marketing team feels stuck in swirl, spinning through priorities or unsure how to adapt to the pace of change, I’ve been in your shoes.

With over 20 years of experience in brand marketing, I’ve helped shape the growth of iconic brands like HP, IKEA, Hershey’s, and Comcast. My career spans global marketing strategy and operations across North America, LATAM, EMEA, and APAC by leading brand development, building cross-functional marketing programs, and guiding teams through marketing innovation and transformation.

What I’ve learned is this: teams don’t get stuck because they lack talent. They get stuck when strategy loses clarity, when systems fail to scale, and when change outpaces execution.

That’s why I started Next Growth Wave. We bring sharp strategy, operational focus, and real partnership to help marketing leaders and their teams move forward faster, smarter, and with way less friction.

At its core, my work is about forging connections between brands and their audiences, between strategy and results, and between marketing teams and the workflow they need to thrive.